We conducted stakeholder analysis – it’s really quite incredible how much you discover by doing this. And then because this analysis leads to a mish mash of ideas and potential focuses, defining the vision, mission, and values of the business becomes critical in helping with the decision-making process and navigating through millions of options. What does the business stand for? Why does it exist? Where does it want to go? These are hard questions! I’ve never even thought about them until now, with an amazing team. It’s awesome.
(See here for reference of what this is all about.)
