I am so excited to announce the official launch of the new Charlene Precious Co. branding and fully loaded e-commerce website. We’ve been very hard at work since November and there is nothing more rewarding than seeing the fruits of your labour. It took as long as it did because we worked and worked and worked to make sure that every I was dotted and every T crossed. The devil is in the details! But alas, here we are!
Before I talk about anything else, I have to give credit where credit is due. This website that is both intense beauty and brains was brought to life by Carissa Bean from Designing Fresh. After working with her, I will never work with another designer and developer. She works crazy hard for you and is committed to bringing your vision to life. She is immensely skilled, talented, smart, and patient with a constant can-do attitude. Above all else, she truly delivers on exceptional customer service and everything she promises to her clients. I have never had such a smooth and pleasant experience executing a web project with this level of complexity. I highly recommend this world class designer and developer when you’re ready to build your dream space on the web. You won’t regret it. I can’t thank you enough, Carissa. You ARE a superstar.
Now, the website itself! If I were to be completely honest, it’s probably going to be a work in progress forever, so let’s call this Phase 1. :) There is still so much to the vision and so many more things we want to build out, but it’s going to take time, so time is our friend.
Having said that, here’s Phase 1, which we are super proud of. There are a few key areas on the site: the e-commerce shop, the blog, the portfolio, and the ideas in progress. But in and around these areas, are literally layers and layers of goodies, so peruse away and enjoy the new look (and embrace all the details)! :) Our Etsy shop will remain open for those who love shopping on Etsy, but note that our very own shop right here is now up and running with 100% secure checkout! We’ve made everything as intuitive and user friendly as possible, so we hope it’s a pleasant shopping experience! However, you are the customer and only you can be the judge of your shopping experience with us! And because your feedback matters tremendously, we want to hear from you! If you come across any hiccups or have any comments or suggestions, we are all ears. Please contact us here or email us directly at hello@charleneprecious.com. :)
The branding! If I have not already previously shared our mission statement, here it is! We formulated our mission statement last spring and it has been carrying us over the past year. There is nothing more important than a clear mission/purpose to guide everything you do for your business. :)
Our mission is to bring you a moment of warmth and happiness through images that evoke sweet nostalgia reminding you of a beautiful time, or a sense of connectedness and bond to a friend or loved one.
We thought, what better way to capture this than a lovely ferris wheel along with our tagline, Adrift In A Sweet Rewind. It just all snapped perfectly together like puzzle pieces waiting to be connected – it was as perfect of a match as peanut butter and jelly! And of course, as a marketer, this was by far my favourite part of the journey.
With that, I’ll leave you to peruse! I’ll be back to share our experience at the One of a Kind Show in our next post, so stay tuned!!
